Free Tool

Keyword Density Checker

Q: What is keyword density?

Keyword density is how often a word or phrase appears in your text, as a percentage of total words. It is a descriptive measure, not a target. Google stopped rewarding a specific density many years ago — density is useful mainly for spotting accidental repetition or obvious stuffing, not for hitting a number.

Q: What is a good keyword density?

There is no correct figure, and any tool that gives you one is guessing. Write naturally and the density lands wherever it lands, usually well under 3 percent for a main term. If a phrase is above roughly 4 to 5 percent, that is worth reading again — not because a threshold was crossed, but because text that repetitive usually reads badly.

Paste your text to see which words and phrases you actually repeat — and how often. Useful for catching accidental repetition and obvious stuffing. Not for hitting a magic number, because there isn't one.

Your text

Ignore common words (the, and, of…)

Track a specific keyword

Words

Characters

Unique words

Read time

Paste some text to see the breakdown.

Use It Honestly

There Is No Target Density

Plenty of tools will tell you to aim for "1–2%". That number is folklore. Google stopped rewarding a specific density many years ago, and modern search engines understand synonyms, entities, and context — so repeating an exact phrase gains you nothing.

What this tool is genuinely good for:

Spotting a phrase you repeated far more than you realized
Catching stuffing inherited from an old page or a cheap writer
Seeing whether your page is actually about what you think it is

A better question than density

Instead of "how many times did I use the keyword", ask "does this page answer the query better than the ones currently ranking". That's what decides rankings now. Density is a readability check, not a strategy.

How to match search intent →

FAQ

Keyword Density Questions

What is keyword density?

How often a word or phrase appears, as a percentage of total words. It's descriptive, not a target. Google stopped rewarding a specific density years ago — density is useful for spotting accidental repetition or stuffing, not for hitting a number.

What is a good keyword density?

There's no correct figure, and any tool that gives you one is guessing. Write naturally and it lands where it lands — usually well under 3% for a main term. Above roughly 4–5% is worth re-reading, not because a threshold was crossed but because text that repetitive reads badly.

Does keyword stuffing still hurt rankings?

Yes. Repeating a keyword unnaturally to manipulate rankings is spam under Google's policies and can suppress a page. Search engines understand synonyms now, so stuffing gains nothing and costs readability — which does affect whether people stay and convert.

Is Your Content Actually Competitive?

Density won't tell you. The free audit compares your pages against what's ranking and shows what's really missing.

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