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Schema Markup Generator

Build valid JSON-LD for the six schema types most businesses actually need. Fill the form, copy the block, paste it into your page. Everything runs in your browser — nothing is uploaded.

Your JSON-LD

// Fill in the form to generate markup
    How to Use It

    Three Steps, Then Test

    1. Pick your type — most local businesses want LocalBusiness; blog posts want Article; a page answering questions wants FAQPage.
    2. Fill what you know — leave optional fields blank and they're simply left out. Blank fields never produce empty properties.
    3. Copy and paste into your <head> — use the "with <script> tag" button to get a block you can paste directly.
    4. Test it live — run the published URL through Google's Rich Results Test to confirm eligibility.

    Why schema matters more in 2026

    Structured data was always about rich results. Now it does a second job: it tells AI answer engines exactly what your page is and who stands behind it, which makes your content far easier to quote accurately. It's one of the cheapest ways to become citable.

    How AI search picks what to cite →

    FAQ

    Schema Markup Questions

    What is schema markup?
    Structured data you add to a page so search engines understand what it represents — a business, an article, a product, a set of questions. It doesn't change what visitors see. It powers rich results in Google and helps AI answer engines parse and cite your page accurately.
    Where do I put JSON-LD schema on my page?
    Paste the generated block inside a <script type="application/ld+json"> tag in your page's <head>. It also works in the body, but the head is the convention. One page can carry several blocks — for example a BreadcrumbList plus an Article.
    Does schema markup improve rankings?
    It's not a direct ranking factor. It makes you eligible for rich results — star ratings, FAQs, breadcrumbs — which lift click-through rate, and it makes your content clearer for AI engines to quote. The gain is visibility and clarity, not a ranking boost by itself.
    How do I test my schema markup?
    Use Google's Rich Results Test for eligibility and the Schema.org validator for strict syntax. This generator produces valid JSON-LD and warns about missing recommended fields — but always test the live page after publishing.

    Want Schema Across Your Whole Site?

    One block at a time is fine for a page. The free audit checks whether your whole site is marked up correctly — and what else is holding you back.

    Get a Free Audit →